The Boring Phone is a nostalgic branding exercise by HMD and Heineken
The phone is boring so you can focus on good times with your friends, get it? | Image: HMD
HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps...
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