Google adds more AI in shopping

Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with AI.

Shoppers on Google’s app and on mobile will be able to refine their search with generative AI tools to help people find exactly what kind of jacket they’re looking for. The newest feature, called Style Recommendations, lets users rate items in their searches so it learns the searcher’s style and what they like.