The Disney Plus-Hulu merger is way more than a streaming bundle

As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it’s also being bundled into Disney’s primary streaming service alongside all the company’s other content. Even the Disney Plus logo changed to integrate that iconic green Hulu hue.

From a product perspective, the Hulu integration is roughly what you’d imagine. Hulu is now a tile inside the app, next to Marvel and Pixar and National Geographic and the rest.