Twitter’s $1,000 checkmark will be free for the 10,000 most-followed companies

Would your company pay $1,000 for Twitter? Some won’t have to make that decision. | Illustration: Alex Castro / The Verge

It seems like some companies may not have to pay Twitter $1,000 a month for the privilege of retaining their verified status and checkmarks. Twitter is giving a free pass to the 500 advertisers that spend the most on its platform as well as the top 10,000 organizations by follower count, according to a report from The New York Times.

The decision comes as Twitter...