Giving Graveyard Keeper away for free apparently earned its publisher 'almost 250k'

Graveyard Keeper 2 was announced this month at the Triple-I Initiative, and to celebrate that the original was made available free for a limited time. It's a sensible way to get people familiar with the series and to build anticipation for the sequel, but there's another upside to this kind of giveaway. As Alex Nichiporchik, CEO of publisher Tinybuild explained on Twitter, it's earned "almost 250k usd from selling DLCs for the original."

And that's just on Steam, where the DLC is currently 80% off.