Asus thinks 'high-end brand value and high-end product mix' will help it weather the memory crisis alongside AI

The memory crisis appears to be hitting almost everyone, from PC gamers to PC suppliers, but Asus doesn't seem too worried. Addressing concerns in its latest financial earnings report, Asus reckons it is uniquely positioned to survive it.

Opening the topic, Asus CFO Nick Wu says, "I would like to briefly add that as investors are currently focusing on the rise in memory prices in 2026, and of course, that may suppress the demand and consequently the profitability in the 2026 PC market."

However...