Indie publisher alleges TikTok is AI-generating offensive ads using its characters and they can't make it stop: 'Does TikTok want me to be grateful for the mistreatment of my company?'

Night in the Woods and Tunic publisher Finji said TikTok is using its characters and art without its consent to run offensive ads "enhanced" with generative AI. As reported by IGN, Finji CEO Rebekah Saltsman called attention to the issue publicly in a February 5 Bluesky post.

"If you happen to see any Finji ads that look distinctly UN-Finji-like, send me a screencap," Saltsman told her followers. We have reached out to TikTok for comment, and will update this story if we hear back.

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