Best Buy creates the GPU pricing meme nobody asked for, so here's the sadly inevitable Nvidia RTX 5090 for $5090

This is definitely not a trend we want to see develop: graphics cards with pricing to match their model numbers. But it's happened, all the same. The MSI Nvidia GeForce RTX 5090 32G LIGHTNING Z Liquid Cooled Graphics Card is up on Best Buy for $5090.

Okay, it's actually $5090.99. Apparently, the draw of the extra $0.99 is so strong it partially trumped what must have been an intentional gag by whoever priced this thing up.

The slight caveat here is that, as I write, the card is sold out.