Ubisoft shares plummet to lowest price in over 14 years amid its recently announced 'restructuring' centered on cancellations, layoffs, and generative AI
Wednesday, Ubisoft announced a "major reset" of its organizational hierarchy and game development plans that CEO Yves Guillemot said would foster "the conditions for a return to sustainable growth." That included a fundamental shakeup to its internal studio structure, the cancellation of six projects including the Prince of Persia: The Sands of Time remake, and for some reason, a promise that more "player-facing generative AI" was on the way.
As you might expect when a company announces everything is on fire...