It's hard to fault Highguard for giving the internet the silent treatment—wouldn't you?

Few actually expected last year's Game Awards to close with anything as earth-shattering as Half-Life 3, but if that kind of huge announcement were going to happen during the show, that's when it would. Instead, Geoff Keighley cued up a trailer for an unknown hero shooter called Highguard. It didn't go great.

The social media reaction was instantly hostile. Highguard was received as a 'one more thing' trespasser that had claimed an unearned seat of honor, although its developer did not pay for the slot as many assumed.