Wrestling the Steam 'Goliath,' pulling a Nightdive, and seeing off vulture capital: GOG chats the risks and opportunities of its future as a company without CD Projekt
In an industry whose most recent high-profile buyouts cost tens of billions of dollars, the December sale of GOG—for the relatively humble sum of around $25 million—might seem like barely a ripple in the pond. But the impact of the buyout was incommensurate with its cost. For years, GOG has marketed itself as the videogame storefront with values: preserving games, keeping them DRM-free, and letting you actually own them. But values have a tendency to fall by the wayside in the tumult of a corporate sale.