In a truly galaxy-brained rebrand, Microsoft Office is now the 'Microsoft 365 Copilot app,' but Copilot is also still the name of the AI assistant

About a decade ago, hardware company Corsair attempted to pivot from its classic logo—a subtle trio of ship sails—to a newer, edgier look, a pair of crossed swords that gave off regrettable '2000s tribal tattoo' energy. The rebrand didn't last long: after a fierce outcry from people who correctly thought the new logo sucked, Corsair swapped to a refreshed take on the sail logo, which it's been using ever since.

Corsair was established in 1994, and made about $1.4 billion last year—which I bring up because today Microsoft...