Celebrating 10 years of posting that one image of Geralt in a bathtub

It's 2017, and I'm in Warsaw, visiting CD Projekt Red to play its new game, a standalone, multiplayer version of Gwent. Before I'm allowed to do that, though, I'm asked a question by the studio's PR manager… one that's clearly been puzzling him for well over a year: "Why do you keep posting images of Geralt in the bath?"

At the time I didn't have a good answer.

Still, as the person who is perhaps most responsible for kicking off what Know Your Meme calls "Geralt in a Bathtub"—personally...