VPN cancels lifetime subscriptions, having previously been unaware it was selling them

When a service offers a lifetime level subscription, my first thought is who's lifetime are we going off of here? Many will have a clause or statement that tells you lifetime is actually a few years, while others will claim to provide the service in perpetuity. Regardless, with most such companies changing hands every few years, these deals are all just as temporary as the wind. This is a lesson customers of The VPN Secure found out recently when the company dropped all its lifetime customers.