Thanks to the benefit of hindsight, we know that Schedule 1 is a pretty cool name for the drug-dealing sim that's topped the Steam charts these last two weeks. It's evocative, memorable, and references its subject matter without affixing a played-out "Simulator" on the end. But five months ago, back when Schedule 1 was nothing more than a modestly popular demo, its developer was seriously worried that the name would sabotage its success.
"Am I kneecapping myself with my game's name?" Tyler...