Take-Two boss gets philosophical about 'entropy' and life after Grand Theft Auto: 'If we're not trying new things ... we're really running the risk of burning the furniture to heat the house'

Nothing lasts in our garden of Earthly delights, not even hit videogames, and that's why it's vital to try new things—so says Strauss Zelnick, chairman and CEO of Take-Two Interactive, the man who's presided over the sale of more than 205 million Grand Theft Auto videogames, one of the biggest and most consistent hit series of all time.

Zelnick's philosophical musing came during last week's Q2 2025 investors call, in response to a question about whether consumers are receptive to new things as opposed to old things.