It looks like 'Windows Intelligence' might subsume 'Copilot' branding, giving yet more evidence that we can't decide how to market AI

The next generation of chips are here and they're all decked out with the latest NPUs for copious AI shenanigans, so we're now decidedly in the era of the AI PC. While hopefully that will mean we can stop being bludgeoned over the head by talk of its approach and how much it'll revolutionise our lives, it doesn't look like we'll get out of all the AI marketing spin unscathed.

It instead looks like we might have to get used to re-brands, new-brands, brands-within-brands, whatever you want to call it...