How do you improve upon an existing design? Stand out from the pack, even? When it comes to GPU cooling variations, it all comes down to mostly the same old thing: your choice of one, two, or three fans and some fancy shroud graphics and greebles, or perhaps, hardly any at all.
XFX, on the other hand, may have different ideas. While I can't be exactly certain of what we're looking at here, it's tweeted a picture of what looks suspiciously like a removable fan in a GPU cooler:
Something Cool is coming.