Atari vanquishes its most ancient foe by acquiring Intellivision, declares end to 'the longest-running console war in history'

Atari has today announced the purchase of the Intellivision brand alongside "certain games" from Intellivision Entertainment LLC. This is a melancholy coda to the early days of home consoles in the West, where in the US market especially the Atari 2600 dominated the late 1970s scene. Intellivision was one of Atari's main rivals, almost entirely because the machine had the backing of Mattel (these were the days when videogames were sold in the toy section of stores), and launched its first console in 1979.