'They are afraid of me': Mastermind speedrunner bends the rules of a meme contest and bakes 12 actual cookies in under 4 minutes, forces site mods to make a whole new category

There's a rule you'll have likely observed if you've been on the internet long enough—namely, if someone starts to do something as a joke, it's only a matter of time before it's taken very seriously. 

Well, it's happened again—there is now a shockingly competitive, potentially fire-hazardous any% speedrun to bake 12 cookies. In real life.

The category initially started out on speedrun.com as a sub-category on Cookie Clicker—a highly popular web browser game that helped popularise the idle game genre back in 2013.