EA studios 'hunger' to start using generative AI 'as quickly as possible,' says CEO

A month ago we reported that EA CEO Andrew Wilson is champing at the bit to increase the efficiency of EA's studios using generative AI tools, and he returned to the topic this week on a call with investors, saying that EA's developers themselves have a "hunger" to put AI to work on their projects.

"We've done analysis across all of our development processes, and right now, based on our early assessment, we believe that more than 50% of our development processes will be positively impacted...