Going global: Weleda's new CEO wants to put the cosmetics company on the map

In an exclusive interview with Swissinfo, Weleda CEO Tina Müller talks about the quiet revolution she has initiated at the Swiss cosmetics and healthcare company. When Tina Müller took the helm of Weleda in October 2023, she set out to modernise the century-old cosmetics and healthcare company. Among other strategic moves, she launched a premium range, bringing Weleda’s natural cosmetics portfolio to some 120 products. These now account for around 80% of sales. One year later, Weleda communicated...