Swiss Fairtrade label breaks billion franc barrier in sales

Products with the Fairtrade Max Havelaar label generated sales of more than CHF1 billion in Switzerland for the first time last year. The total value of Fairtrade products rose by 4% to CHF1,011 million compared to 2023. Certified producers of bananas, coffee, cocoa and flowers in particular were able to sell more products, the Zurich-based Fairtrade Max Havelaar Foundation announced on Thursday. With an average growth of 4%, the retail trade contributed around three quarters of the billion in sales.