Ferrero sees India entering top 10 global markets, bets on premiumisation, ramps up product launches

Ferrero sees India as a key market, expecting its growth in the premium chocolate segment. The company aims for sustainable growth, expanding its brand portfolio, strengthening distribution and building a sustainable growth trajectory. The company plans to enhance its presence in smaller cities, through wider retail distribution and e-commerce platforms. They are tapping into the Indian traditions and consumer aspirations through targeted campaigns.