45.6% of Indian households use digital channels for at least one purchase: Report

Around 45.6 percent of Indian households currently utilize online shopping and digital payments for various purchases. Despite this growth, 54.4 percent still prefer traditional payment methods for their transactions. Digital adoption varies significantly across categories, with consumables and services leading at 39.68 percent. The report shows that higher Monthly Per Capita Consumption Expenditure correlates with increased online shopping.