Global FMCG giants find an Indian answer to their Western slowdown

Global consumer giants including PepsiCo, Nestle, Unilever, Pernod Ricard and Coca-Cola are increasingly looking to India for growth as demand slows in the US and Europe. Companies are betting on premiumisation, wider distribution and fast-growing channels such as ecommerce and quick commerce, with several reporting stronger momentum in India than in developed markets.