SKUAST VC proposes green cess for tourists and research cess for orchardists at Apple Conclave of CII in Kashmir

In a bid to boost revenue in Jammu and Kashmir, Nazir Ahmad Ganai has proposed a green cess targeting tourists with the aim to fund horticulture research through a suggested research cess levied on orchardists. Leading experts gathered to explore ways to capitalise on Kashmiri apples, emphasising advancements in branding and cold-chain logistics.