JLR starts local Defender production, cuts prices by up to Rs 34 lakh

Jaguar Land Rover has begun producing the Defender 110 at its Pune facility to serve Indian customers. This local production is expected to decrease prices by up to Rs 34 lakh for the top-end model. The company believes this move will lead to a potential 20 percent increase in sales volume. With over 9,000 Defenders sold in India, it has gained popularity and cultural significance.