Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categories

Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from non-metro markets rose 74% during the festival period. Additionally, visits increased by 25% compared with the last edition of the event. The festival significantly boosted sales for many sellers on the platform, with one in four sellers doubling their sales.