Lahori Zeera maker to operate on an asset-light model, eyes next growth driver

Archian Foods is transitioning to an asset-light business model to drive its future growth. The company plans to collaborate with co-bottling partners without seeking further funding. Archian is also exploring a second hero product to complement its main offering, Lahori Zeera. The firm faces ongoing cost pressures while maintaining competitive pricing in the market. India's ready-to-drink beverage market is projected to significantly expand over the next decade.