Blinkit, Instamart chart different paths to profitable growth

Eternal and Swiggy are adopting distinct strategies within the quick commerce and food delivery sectors. Eternal is ramping up Blinkit’s growth to achieve profitability, while Swiggy emphasizes the quality of its expansion. Through private-label investments and habit-forming efforts, Swiggy's Instamart aims to enhance customer engagement. Both companies project a robust 20% annual growth in food delivery as Blinkit and Instamart work to expand their reach.