Amazon About You may know you a little too well

Amazon knows what you buy, what you search for and even what you tell its shopping assistant. Now, the company is giving you a look at the personality profile it has built from all that information. When I checked my own Amazon About You profile, I found 81 results, including a reference to my mother that caught me off guard. The feature brings together details about your shopping habits and preferences. Some are helpful. Others might make you wonder how Amazon reached those conclusions in the first place.