Indian Super League records 65 million YouTube views in opening week

The Indian Super League experienced a remarkable 65 million YouTube views in its opening week. Five matches reached a total of 52 million viewers, with NorthEast United FC versus Mohun Bagan Super Giant leading in popularity. The opening match featured Bengaluru FC against Sporting Club Delhi and attracted 8.9 million views. The league gained 120,000 new subscribers during this period, totaling 2.7 million subscribers.