Festive cheer is high, but shoppers are counting every rupee

Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top category, while online sales are increasing, particularly among tier-2 and tier-3 cities. However, there is caution in purchasing patterns for high-priced items like jewellery and gold. Demand for groceries and fast-moving consumer goods is expected to grow during the festive season.