From paneer to pizza, FSSAI puts India’s ₹200 lakh crore consumer boom to the test. Who pays?

The FSSAI's escalated enforcement in consumer sectors in India has led to increased compliance costs for companies. Many brands are now reevaluating their product claims and formulations as they face regulatory pressure. This heightened scrutiny could lead to rising operational costs and may require pricing changes for consumers. The increased compliance standards will likely benefit organized companies while posing significant challenges for smaller, unregulated businesses over time.