Former tennis star James Blake helped launch a pickleball team with a $100,000 investment; two years later, co-owner Marc Lasry estimated the franchise could be worth millions

James Blake and Marc Lasry's foray into Major League Pickleball started with a $100,000 investment in 2021. Over the last two years, their stake has seen a remarkable appreciation, mirroring a growing trend in sports investing. With icons like LeBron James and Tom Brady entering the pickleball arena, this indicates a cultural transformation.