From a Jaipur original to a multi-city brand: Zolocrust’s measured expansion
As Zolocrust, a renowned vegetarian café chain, marks its 11th year, it is excitedly planning expansions into vibrant cities like Delhi and Lucknow. Founder Arjun Kumar emphasizes a deliberate strategy: prioritizing quality over swift expansion. Each new location will reflect valuable lessons learned, ensuring Zolocrust remains true to its core principles while establishing a notable presence in larger urban landscapes.