In 2021, Dwayne Johnson co-founded ZOA Energy; by 2024, Molson Coors had spent $53 million to raise its stake to 51%

Dwayne Johnson's ZOA Energy was recently acquired by Molson Coors Beverage Company, giving them majority control of the brand. This strategic move aims to capitalize on the rapidly growing energy drink market. With a strong focus on wellness, ZOA's products resonate with consumers seeking functional beverages, highlighting the evolving relationship between celebrities and major corporations in the beverage landscape.