NFO Insight : ICICI Prudential Contra Fund opens for subscription. Is contra investing suited for current market conditions?

ICICI Prudential Mutual Fund launched its new Contra Fund, open for subscription until October 12. The scheme follows a contrarian strategy, investing in out-of-favour companies with turnaround potential. Experts stress research, patience and a long-term horizon, while cautioning that contra funds can underperform for extended periods as market sentiment shifts.