Airtel enhances Rs 999 postpaid plans with Apple’s expanded iCloud+ bundle

Bharti Airtel now includes Apple services with its higher postpaid plans. Customers receive iCloud+, Apple TV, and Apple Arcade with these offerings. This move aims to enhance value and attract more premium subscribers. Airtel is focusing on premiumisation and richer bundled digital services. The company seeks to improve average revenue per user through these strategies.