Wires & cables face a new challenge: How Ultravolt’s big push could reshape India’s cable market

UltraTech Cement's breakthrough venture, Ultravolt, is set to disrupt India's wires and cables sector, heightening concerns for existing giants like Polycab India and KEI Industries, who are already seeing their stock values dip. With ambitions to secure a top-two market position within five years through bold tactics, Ultravolt's entry will primarily affect the residential market. Yet, the long-term outlook for the industry remains positive due to ongoing structural demand.