Magnum wants to turn Diwali into an ice-cream festival as GLP-1 drugs reshape food demand and India could be its biggest market, says CEO

GLP-1 drugs and AI shopping will drive future food consumption globally. India, China, and the US are already experiencing these significant changes. Magnum Ice Cream is reformulating products for protein and sugar reduction. The company is investing heavily in India's growing ice cream market. India's ice cream market is expected to become Magnum's largest in the future.