Rihanna launched Fenty Beauty in 2017 with an estimated 50% stake; 4 years later, Forbes valued the cosmetics company at $2.8 billion

Rihanna’s Fenty Beauty journey therefore represents more than a remarkable celebrity wealth milestone. It is a case study in how ownership, strategic partnerships, product differentiation and cultural relevance can combine to build a major consumer business. Launched in 2017 with Rihanna holding half of the joint venture, Fenty Beauty reached a Forbes-estimated $2.8 billion valuation by 2021, making the company the dominant component of her estimated $1.7 billion fortune at the time.