How Mahindra built India's most recognisable off-road vehicle portfolio

Mahindra has carved its niche in off-road vehicles by prioritizing rugged terrain capability over traditional market segments. Their journey started post-independence with the assembly of Willys Jeeps. By sticking to sturdy ladder frames and reliable mechanical systems, Mahindra’s off-roaders embody durability. While many modern SUVs have transitioned to monocoque structures, Mahindra's vehicles remain true to their engineering roots, fostering increasing demand for second-hand models in rural communities.