Zee5 revamps streaming platform with AI-led discovery, expands free and premium content

Zee5 has launched a revamped streaming experience with AI-led discovery. The platform now organizes content into five distinct sections for easier navigation. Personalization plays a central role, surfacing relevant content based on audience preferences. Zee5 also secured rights to the FIFA World Cup and expanded its English entertainment slate. The revamped free service, Free 5, will offer diverse content without a subscription.