Ferrero India enters premium chocolate bar segment with Classic Hazelnut, 70% Cocoa Hazelnut

Ferrero India has launched premium chocolate bars in the Indian market. The company introduced Classic Hazelnut and 70% Cocoa Hazelnut variants. This move aims to increase market share through premiumisation and expanded distribution. Bars will initially be available on quick-commerce platforms and then modern stores. Ferrero targets faster growth than the expanding Indian chocolate category.