Advertising set to reshape India’s micro-drama business as AVOD gains ground: Redseer

India's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary revenue stream next to subscriptions, Redseer Strategy Consultants said. The anticipated growth in AVOD could see active daily users skyrocketing to around 140-150 million, it added.