In 1996, Florida researchers whitened 7 shops in a Cocoa strip mall; roof surfaces fell by as much as 70°F, cooling energy dropped 25.3%, and peak demand dropped 40.3%

In an innovative Florida trial, it was found that white roofs significantly decreased heat levels and energy usage. Traditionally, unpainted metal roofs permitted intense heat accumulation within shops. Switching to white roofs reflected sunlight, resulting in comfortable indoor climates and lower energy bills. This straightforward adjustment offers an economical approach to combat urban heat islands while enhancing sustainability.