TV channel exits accelerate as India’s linear television model comes under pressure

India’s television broadcasting industry is undergoing a structural reset as 114 channel licences were surrendered between 2022 and 2026 amid weakening advertising, declining pay-TV homes and audiences shifting to OTT, connected TV and short-form video. Broadcasters including JioStar, Zee Entertainment, NDTV and B4U Networks are rationalising portfolios as industry economics come under pressure.