Varun Beverages forays into alcohol business, names ex-Diageo executive Prathmesh Mishra to lead new unit

Varun Beverages will enter the alcoholic drinks market with a new subsidiary. The company appointed a former Diageo executive to lead this new venture. This move signifies a significant diversification into a new product category. Varun Beverages also plans a joint venture in Tunisia for beverage production. These strategic expansions are subject to necessary regulatory approvals.